In today’s competitive world, organizations depend on the digital sphere to reach a wide spectrum of audiences and to gain a competitive advantage. Much emphasis is given to technically advanced software development techniques to build a result-oriented product. The same focus applies to software testing using high-end methodologies and techniques to remove errors & irregularities. Codeless automation testing is the newly defined way of enhancing the operational efficiency of a website or app. It is because of the fact that multiple priorities dispersed across the testing department led to the introduction of automation power to save time and effort. Codeless automation testing services for financial and retail sectors help the organization to maintain the key operational efficiency of software. Moreover, it led to the saving time of the software development cycle to an optimum extent.